WHAT IS PR: “Public Relations is the art or science of establishing and promoting a favorable relationship with the public.”
We think you’ll agree that for any company to be successful they need to ensure someone is looking after their public relations because if your brand has a bad image no amount of advertising will change that perception. There are of course many ways to influence and educate the public about what you do; however your type of product or service will determine what will work best. These can include publicity in the mass media, viral communication, exhibitions or trade shows, promotions, seminars and events. Brand Heart has experience in all these disciplines and will recommend which combinations are best suited for your business. Advertising will never do what PR does with it’s eyes closed – influence buying decisions based on what others think, not by what the company is saying about themselves. Advertising can’t buy credibility, PR communications can.
Cost effective PR solutions
The good news is that a public relations strategy doesn’t have to cost a fortune and can often ‘piggy-back’ off your advertising plan. One of our strengths is finding ways to leverage off your advertising investment therefore maximising your expenditure. We often see brands missing out on PR opportunities because they either don’t understand how to unlock them or they just don’t have the time. Let us help you get ahead of your competitors by using the power of public relations.
"One of our strengths is finding ways to leverage off your advertising investment therefore maximising your expenditure."
Written from the heart
A well written, targeted news release will make the difference between it being published or not. Brands that go to the trouble of researching which publications best fit the story or product, and then write the press release in their particular style will stand a far better chance of it being published. Editors are busy so you have to make it easy for them to publish your story and understanding what works takes experience and persistence. Brand Heart has both.
Feeling the love?
Brand Heart has well established relationships with many editors across various publications – both consumer and trade. Constant contact is important if you want be top of mind when a special feature is being written about your type of product, service or industry. You want the email or phone call asking for your comments about a particular issue on a topic they’re writing about. This will establish you as the leader in your field and give you a foot up on your competition.
Whether you need help with writing press releases or you'd like to use our media contacts to get you exposure, we can help. Contact us on 031 562 1899 or email us.
Put your heart into it
Having the right marketing strategy is key to building your brand. We'll build it based on your objectives and budget.
Put your heart online
A medium brands can no longer ignore. From websites to social media, banner ads to mobi sites we have experts that cater for all your needs.
Social Media Marketing
Sharing from the heart
Social media is incredibly powerful if used correctly. We have the experience and tools to help your maximise these exciting platforms.
Make their hearts skip a beat
Direct mail is a good way to keep your brand top of mind. Great design, engaging content and targeted audiences is how we ensure you achieve great campaign results.