GOOGLE ADWORDS 101

Have you ever wondered how some websites always seem to feature at the top of Google search? Often it’s not because the website is awesome or absolutely relevant to what you’re searching for, but because they’ve invested in a Google adword campaign. Read more

How to improve SEO on your blog

SEO is so important when creating your blog posts. I realised recently how badly I was structuring my posts when I found an awesome SEO plugin that shows you where you’re going wrong. And boy was I missing a few tricks!    Read more

5 great ways to use Facebook’s timeline for pages

Whether you love or hate, it’s arrived! Some of us hate change so may choose to ignore it and continue as usual. But the truth is you’d be missing out. Read more about a few of the new features and improvements.

Taking PR online

Traditional press releases published in magazines are still a great way to promote your brand. They give you good exposure and can be just what you need to put you on the map. But why are so many businesses stopping there? Read more

How to include YouTube in your search engine strategy

We all know that Google is the biggest search engine in the world. But did you know that YouTube is the second? More people are using this platform to search and brands worldwide are starting to respond to this trend. Read more

Why it’s important to get your social media strategy right 

We recently had first-hand experience of how social media can take a simple story and share it with tens of thousands within minutes. It also confirmed how interconnected the online world actually is. Let me explain. Read more